• Amazon is reportedly launching an NFT Marketplace on April 24th.
• The marketplace will offer 15 NFT collections to customers in the US, with the option to link NFTs with physical goods delivered to users’ doorsteps.
• This initiative aims to simplify NFT purchases and reduce the natural complexities of the crypto world.
Amazon Launching NFT Marketplace
Amazon, the world’s largest e-commerce company, is reportedly preparing to enter the world of non-fungible tokens (NFT) with the launch of its own Marketplace, reportedly scheduled for April 24th.
Features of Amazon’s Marketplace
One of the most interesting features of this Marketplace is the option to link NFTs with physical goods delivered to the users’ doorsteps. Collectors can use their credit cards to purchase NFTs and receive their products at home, just like a regular purchase. The initiative aims to simplify NFT purchases and eliminate the natural complexities of the crypto world, allowing users to experiment with the technology without understanding its mechanics.
The new ‘Amazon NFT Marketplace’ or ‘Amazon Digital Marketplace’ will offer 15 NFT collections that will initially be available to customers in the United States. The company is expected to expand the service to other countries in the future.
The reports of this new interest in NFTs started circulating in January 2021. This new development would put a date to those rumors which began when Amazon CEO Andy Jassy said in April 2022 that they were open-minded about selling non-fungible tokens (NFTs) “in some distant future”.
This move by Amazon could bring more attention and wider adoption for digital collectibles as it simplifies access and eliminates complexities associated with crypto transactions making them more accessible for everyone including non-technical people. It remains yet unknown if this move by Amazon will pose a challenge for companies such as Blur Network and OpenSea who are currently dominating this space but it does bring an interesting new dynamic into play!